Ash Wednesday is observed six and a half weeks or 46 days before Easter Sunday every year. While the date and day may change, the importance of remembering the days leading up to the crucifixion, the death of Jesus on the cross, and the empty tomb are significant in the lives of Christians. In Ashbourne its the second day of the Shrovetide football game. Please, if you are not local, don't come, as the town gets very crowded. Shops and car parks will be closed.